Name: GNSO:RySG:BRG: DotBrand Use Cases/Key Insights for the Next Round
Start: 2025-06-10T10:45:00+0200
End: 2025-06-10T12:15:00+0200

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ICANN83 Policy Forum will be held in Prague, Czech Republic at the Prague Congress Centre from 9-12 June 2025.
This will be a hybrid meeting with both in-person and virtual participation.
All sessions will be conducted during regular working hours in Prague, Czech Republic, (Central European Summer Time, CEST / UTC +2).

Prep Week will be conducted on 27 & 28 May 2025. The Prep Week schedule will be published on 5 May 2025.
The comprehensive schedule will be published on 19 May 2025.
For more event information please visit the meeting website.
To register for ICANN83, visit: https://events.icann.org/icann83/registration

All participants are expected to conduct themselves on a professional level and will be held to the standards set forth in the ICANN Community Anti-Harassment Policy and Terms of Participation and Complaint Procedure and the ICANN Expected Standards of Behavior.

Tuesday June 10, 2025 10:45 - 12:15 CEST

South Hall 2 (GNSO)

10:45 CEST (UTC+2), 10 June 2025
08:45 UTC, 10 June 2025
South Hall 2 (GNSO)
ID# 16823

Session Details
Join us for an insightful session with the Brand Registry Group as we dive into the growing success of dotBrands in Europe. We’ll showcase real-world use cases, highlighting how brands are leveraging their own top-level domains to enhance identity, engagement, and trust with their audiences. Additionally, we’ll explore key strategies for dotBrands looking to participate in the upcoming ICANN application round, providing valuable insights on how to navigate the process and maximize the potential of their digital presence. Whether you're looking to apply for a dotBrand or already managing one, this session will provide you with the insights and strategies you need to succeed.
Agenda wiki page: https://icann-community.atlassian.net/wiki/x/AYCCD GNSO Policy Briefing: https://go.icann.org/gnsobriefing

Session Leader: Sue Schuler
Staff Facilitator: Terri Agnew

Participation Links
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Interpretation Service
• Languages Available: English

Facilitators